Hot Girl Finance
Empowering woman through finance
    • Date: 2025

    • Skills:
    •                UI/ UX Design for Fintech            
    •                AI Driven Personalisation
    •                Behavioural Design
    •                Inclusive Design
    •                Product Streategy
    What?Hot Girl Finance is a personal finance app designed to help women aged 20-40 track their expenses, set financial goals, and start investing with confidence
    Why?Many women feel intimidated by the male-dominated finance industry and lack accessible, beginner-friendly tools to take control of their financial future.

    How?By leveraging AI, the app analyzes users’ spending patterns, provides smart budgeting tips, tracks investment trends, and suggests personalized saving strategies—empowering women to make confident financial decisions.



    Design Process


    Research Findings
    User Persona


    User Journey
    Discovery & Onboarding: Sophie discovers and downloads the app.

    Profile Setup & Financial Assessment: Sophie enters her financial details (income, expenses, debts).

    Expense Tracking & Budget Setup: Sophie links her bank account and sets a monthly budget.

    First Financial Insights & Tips: Sophie receives her first financial summary and tips.

    Goal Setting: Sophie sets financial goals (e.g., saving for a down payment).

    AI-Powered Investment Recommendations: Sophie receives personalized investment recommendations.

    Learning Hub Engagement: Sophie explores educational content on personal finance.

    Tracking Progress Toward Goals: Sophie tracks her spending, savings, and progress toward goals.

    Community Interaction: Sophie engages with the app’s financial community.

    Achieving Financial Milestones: Sophie reaches a major financial milestone and celebrates.

    Competitive Analysis
    Differentiation  Opportunity


    Value  Proposition Canvas

    User Flow
     Prioritization Matrix

    UX Research Summary and Key Insights
    The UX research study has been both eye-opening and deeply motivating. It’s clear that women aged 20–40 are not just looking for another budgeting app—they’re seeking a space where they feel understood, supported, and in control of their financial future. Through interviews and surveys, I heard stories of stress, uncertainty, and feeling left out of the investment conversation. At the same time, there was a strong desire to learn, grow, and feel empowered.

    Participants consistently asked for tools that are not only smart and helpful—like budgeting, goal setting, and AI-driven tips—but also emotionally safe and visually engaging. Many expressed that they want encouragement, not pressure; clarity, not complexity.

    These insights have shaped a clear path forward: to design an experience that blends financial guidance with emotional intelligence. The next steps include prototyping key features, testing tone and usability with real users, and continuing to refine the product through iterative feedback.